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Ever driven a Zamboni? We've sourced them. The iconic Montreal location? Permitted by yours truly. And the course? Designed by our genius minds. We love to sweat the small stuff and on this shoot we weren't just behind the camera, we were behind almost EVERYTHING that made the idea a reality. With different deliverables across Youtube, IG and TikTok, everything was timed to take maximum advantage of the F1 hype cycle - rocketing itself into number 10 on Youtube's trending charts.
With very limited time to capture the action with the drivers AND the forecast calling for tornadoes (yes, TORNADOES!!!!!!!!!) designing a flexible production schedule with a modifiable race format was clutch. As silly as it sounds - driver safety was also a consideration: Zamboni's may be slow - but they've got a high center of gravity and don't particularly react well to the high G-forces F1 Drivers tend to put vehicles through.
If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.
Start here.
Boombox works with a broad range of sports properties, from global tier-one organizations to emerging leagues looking to build their first broadcast infrastructure. Past and current partners include X Games (20+ events), Olympic broadcasters (3 Games), Red Bull, USA Swimming, Crankworx World Tour, and UEFA. We're particularly experienced with properties that sit at the intersection of competition and creator culture, alt sports, action sports, gaming leagues, and challenge formats, where the audience is digitally native and the content needs to perform on social as much as on broadcast.
Yes. Boombox is one of Red Bull’s top global production partners, trusted to deliver live broadcasts, documentary series, and creator-led content across multiple regions and formats. Our long-standing relationship spans sports, gaming, and adventure projects, with Boombox supporting Red Bull Media House through end-to-end production, post-production, and platform-ready storytelling worldwide.
Yes, and this is one of our core strengths. We build the full content architecture around your competition, not just produce the live show. That means live coverage, character-driven stories, social cuts, season arcs, pre-event build-up, and post-event recaps, all designed as an interconnected system that makes the competition feel bigger than any single broadcast moment. We've done this for Riot Games across the LCS, for Red Bull across multiple properties, and for emerging leagues building their content infrastructure from scratch.
