The stars of Wildly Wyoming are experts when it comes to sharing their lives with their
online communities. Having them post daily during the shoot to hype up the release was a
huge W. More intrigue in the lead-up = more eyeballs.
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Wildly Wyoming
Creators
projects
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Wildly Wyoming
Story + Strategy
The mandate: Explore the lesser known corners of Wyoming with a diverse group of adventurers. The Trick? Getting Viewers to care. The Solution? Create a series of challenges with REAL stakes, with $70K going to charitable organizations of the winners choosing. What started out as three teams traveling 3,107 miles across the state of Wyoming; ended up as a genuine journey of discovery
client
Outside
location
Wyoming
days of production
10
Challenge Points Awarded
52K
MISSION
No Embargos
7,482
KG of Carbon Offset
110
Total Legal Docs & Releases
Rush hour in Wyoming
With Weekly logistics calls, back up plans to the back-up plans and clear communication when we had to call an audible, each of the multiple stakeholders involved in this project felt heard. In the end, this project might be our fastest ever turnaround time on a series! By having a robust post-production team and pre-approved calendar, we were able to stay on-track (and in some instances were even ahead of our schedule) hitting all the release deadlines with a smile and some high fives
FAQ
Your Questions, Answered
If you’re building competition or Creator formats, these are the questions that matter. Here’s how we design content systems and broadcasts that actually work in a creator-shaped world.
Start here.
Everything you need to know about how we build competitive entertainment
Can Boombox build a full content system around a competition, not just cover it?
Yes, and this is one of our core strengths. We build the full content architecture around your competition, not just produce the live show. That means live coverage, character-driven stories, social cuts, season arcs, pre-event build-up, and post-event recaps, all designed as an interconnected system that makes the competition feel bigger than any single broadcast moment. We've done this for Riot Games across the LCS, for Red Bull across multiple properties, and for emerging leagues building their content infrastructure from scratch.
Does Boombox develop original creator-led formats, or only execute existing ones?
Both, but format development is increasingly central to what we do. We develop creator-led formats with real stakes that are designed to repeat and scale into franchises, not just one-off activations. This includes everything from initial format concepting and pilot production through to full-season execution. Twitch Expedition is an example of a format we helped build from the ground up — a creator-led competitive event designed specifically for Twitch's platform dynamics and audience behavior.
How does Boombox approach content for leagues and events that want younger audiences?
Younger audiences don't watch differently, they watch on different platforms, in different formats, with different expectations about who gets to be on camera. Boombox's approach starts with platform-first thinking: we design content systems around where the audience actually lives (TikTok, YouTube, Twitch, Instagram) and work backward to broadcast, rather than the other way around. We integrate creators into productions as participants, not window dressing. And we build in the social infrastructure, the cuts, the formats, the characters, from day one of pre-production, not as an afterthought in post.
How does Boombox think about platform-first content vs. broadcast-first content?
We think platform-first is the right starting point for almost everything we make today. Broadcast reaches a defined audience at a defined time. Platform-first content (designed for TikTok, YouTube, Twitch, Instagram) reaches audiences on their terms, in formats they've chosen to consume. Our approach starts with vertical-first (9:16) social content and integrates it back into the broadcast, rather than treating social as a secondary output. This isn't just more efficient, it produces better content, because it forces clarity about what's actually compelling about the competition before the cameras roll.
