X Games

Yes. Non-endemic brands, those without a natural connection to sports or gaming, are some of our most interesting clients because the creative challenge is harder. The goal is to help brands show up authentically in spaces where audiences have strong bullshit detectors. We've worked with brands across categories who want to reach gaming and sports audiences without looking out of place. The approach is always the same: find the genuine overlap between what the brand stands for and what the competition stands for, then build content that earns the association rather than buying it.

Every engagement is different, but the through-line is always strategic thinking before execution. We start by understanding the competition: what it is, who cares about it, and why . Then build the content architecture around it. For live productions, that means pre-production planning, crew and talent coordination, broadcast graphics, social content systems, and post-event coverage, all managed by a single team. For format development, it means concept work, pilot production, and refinement before a full commitment. We're a one-partner shop: one process, one point of accountability, no gaps between strategy and delivery.

Competitive entertainment is content built around competition, the stakes, the characters, the moments, and the stories that make audiences care who wins. It spans esports broadcasts, action sports events, creator-led challenge formats, and brand-funded competition content. Boombox focuses on it because competition is the through-line connecting everything we do. Whether we're producing the LCS Spring Split for Riot Games, a Red Bull action sports series, or a creator challenge format for a streaming platform, the engine underneath is always the same: real stakes, real tension, real personality.